prevents color
fade for up to 40
washes*











prevents color
fade for up to 40
washes*

meet the NEW protector color protect
+ strengthen collection

meet the NEW protector color protect
+ strengthen collection

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New Arrivals

the shield | anti-humidity spray
from $4.36
$14.53
from $4.36
strand superheroes routine set | normcore shampoo, conditioner + superfruit star + perk up + wizard
$37.05
$123.49
$37.05
soulfood | nourishing hair mask
from $4.79
$15.98
from $4.79
signature saviors | essential trial set
$9.15
$30.51
$9.15
blowout babe | thermal ionic hairbrush
$30.29
$100.97
$30.29
amika:aura | hair and body mist
$8.72
$29.06
$8.72
amika x Ellis Brooklyn | limited-edition perk up GUAVA GRANITA dry shampoo
$9.15
$30.51
$9.15
amika x Ellis Brooklyn dry shampoo | limited-edition perk up x MIAMI NECTAR fragrance
$9.15
$30.51
$9.15

meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

a new kind of color care

find out why the protector collection is a game-changer for you (+ your colorist)
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the protector's best friend

reduce breakage + prevent future damage with our color-safe strength repair collection
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Trending Now

the shield | anti-humidity spray
from $4.36
$14.53
from $4.36
strand superheroes routine set | normcore shampoo, conditioner + superfruit star + perk up + wizard
$37.05
$123.49
$37.05
soulfood | nourishing hair mask
from $4.79
$15.98
from $4.79
signature saviors | essential trial set
$9.15
$30.51
$9.15
blowout babe | thermal ionic hairbrush
$30.29
$100.97
$30.29
amika:aura | hair and body mist
$8.72
$29.06
$8.72

the amika effect













the amika effect

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.

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shop by category

new! meet the protector
shampoo, conditioner +
treatment for color-treated hair

when it comes to helping your hair color lastlonger, using a color-safe shampoo +conditioner is ju...
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finally! amika body care is here

you've asked. you've hinted. you've blown upour DMs. and we heard you loud and clear: our most-requ...
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amika x Forested: introducing new sustainability partnershipour

amika means friend, and that spirit drives everything we do-from how we show up for our community to...
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meet soulstruck, amika's leave-in dry hair mask

we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+minute ha...
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